date:

client:

type:

special-info:

12.08.2010

City of Milan

Corporate

Contest

Logo/Corporate Contest for the new Convention Center of Milan. The concept is mainly based on the "mill" as a place where something new and refined is created, and the number "11" like the 11 entrances to the city and the opening year 2011. The goal was to create a timeless look. Check how ugly the "winner" logo is. Collaboration with Elisa Valenzisi.